{"id":1625,"date":"2017-09-21T12:43:32","date_gmt":"2017-09-21T11:43:32","guid":{"rendered":"https:\/\/www.anytrades.co.uk\/guides\/?p=1625"},"modified":"2017-09-21T12:43:32","modified_gmt":"2017-09-21T11:43:32","slug":"seasonal-marketing-tips-advice","status":"publish","type":"post","link":"https:\/\/www.local-quotes.co.uk\/guides\/pros\/seasonal-marketing-tips-advice\/","title":{"rendered":"5 Seasonal Marketing Tips and Advice"},"content":{"rendered":"

Seasonal marketing refers to a range of marketing techniques. Primarily, seasonal marketing means taking advantage of events or activities that can trigger customers to considering or purchasing products. Done well, it\u2019s a great way to boost your sales and the profile of your business. However, a bad seasonal marketing campaign can really damage your reputation.
\nWe\u2019ve put together some helpful tips and advice on how to run a great seasonal marketing campaign. We\u2019ve also come up with some examples of seasonal marketing campaigns you can use in autumn and winter.<\/p>\n

Tips and advice<\/h3>\n

Choose relevant events<\/h6>\n

Be picky about the seasonal marketing events that you use. If they don\u2019t feel naturally relevant to your business, running these campaigns could backfire. If you use campaigns that aren\u2019t relevant, it\u2019ll look too obviously like a marketing ploy and could hurt your company’s reputation. Choose events which fit with the products and services that you sell.<\/p>\n

Plan ahead<\/h6>\n

It\u2019s crucial to get the timing of a seasonal marketing campaign right. If you\u2019re too early, your messaging won\u2019t feel relevant to customers, and the campaign won\u2019t be successful. If you\u2019re too late, your customers won\u2019t have time to take advantage of the offer when it\u2019s needed. The amount of time needed will vary depending on the event and campaign.<\/p>\n

It\u2019s good to set a specific end date to your campaigns too. By doing this, you can take advantage of the scarcity marketing principle, and encourage customers to take action now.<\/p>\n

Prepare your schedule and materials<\/h6>\n

Once you\u2019ve chosen an event and made sure you\u2019re planning ahead, you can then begin to prepare your marketing materials and schedule. Produce any graphics or text ahead of time, as doing things last minute could lead to an inconsistent campaign. Plan out your offers and make sure you\u2019ve costed them properly, as you don\u2019t want to end up losing money.<\/p>\n

Seasonal marketing ideas<\/h3>\n

We\u2019ve come up with some examples of seasonal marketing campaigns for the coming autumn and winter. Keep an eye out on our blog for the second half of this article where we\u2019ll be covering spring and summer!<\/p>\n

Autumn<\/h6>\n