{"id":8704,"date":"2013-08-06T10:45:07","date_gmt":"2013-08-06T09:45:07","guid":{"rendered":"https:\/\/www.anytrades.co.uk\/guides\/?p=90"},"modified":"2013-08-06T10:45:07","modified_gmt":"2013-08-06T09:45:07","slug":"is-offline-advertising-close-to-extinction","status":"publish","type":"post","link":"https:\/\/www.local-quotes.co.uk\/guides\/industry-updates\/is-offline-advertising-close-to-extinction\/","title":{"rendered":"Is offline advertising close to extinction?"},"content":{"rendered":"

Millions of pounds are spent on advertising in the UK every year, with companies keen to find out what is and isn\u2019t working for their business figures. There are a number of ways to advertise your company to the nation, with many tried and test formulas to experiment with.<\/p>\n

The rise of the Internet over the last 15 years has changed advertising as a whole in this country and much of the older techniques have been left by the wayside. <\/p>\n

And to make way for the surge in online advertising, something has had to give. That, by the looks of it, seems to be adverts placed in the phone books. And when you think about it, how often do you use the phone book to find a contact, rather than type in the search term online?
\n
\nBusinesses continually keep track of how their leads are generated, whether it\u2019s through local newspapers, online, in the phone book or referrals from past customers. This helps to ensure money isn\u2019t wasted on avenues which aren\u2019t working.<\/p>\n

And one double glazing company provided the figures for leads received so far in 2013 from the various phone books available. This highlights the decline of what once was a poplar directory, showing:<\/p>\n