{"id":8707,"date":"2013-08-06T14:53:07","date_gmt":"2013-08-06T13:53:07","guid":{"rendered":"https:\/\/www.anytrades.co.uk\/guides\/?p=107"},"modified":"2013-08-06T14:53:07","modified_gmt":"2013-08-06T13:53:07","slug":"the-one-thing-you-need-to-know-about-lead-generation","status":"publish","type":"post","link":"https:\/\/www.local-quotes.co.uk\/guides\/pros\/the-one-thing-you-need-to-know-about-lead-generation\/","title":{"rendered":"The one thing you need to know about lead generation"},"content":{"rendered":"<p>The Internet provides a wealth of information and advice to companies dealing with lead generation services. There are tips to be found, including what you should and shouldn\u2019t do if you receive enquiries from an online service. <\/p>\n<p>All the literature available would comfortably form a novel, but despite of this, there\u2019s just one piece of advice that every company dealing with lead generation needs to know. <\/p>\n<p>If you look at the lead generation market as a whole, it\u2019s no surprise to see the larger, national brands performing better than smaller, local companies. This isn\u2019t because they have a better sales team and certainly not because they offer cheaper rates (nationals are renowned for being more expensive).<br \/>\n<!--more--><br \/>\nOf course, national companies will have a larger budget in which to purchase enquiries, but it\u2019s their excellent contact procedure that puts them at the top of the pile. Processes are often in place whereby the consumer will be contacted within minutes of the enquiry being received and a missed call followed up multiple times over the following days. <\/p>\n<p>Whilst you could point to larger call centres being a factor in this heightened organisation, it doesn\u2019t take long to contact a potential customer. In fact, statistics show that delaying a call by 15 minutes will drastically lessen the chance of a conversion. <\/p>\n<p>If you want the best possible success then you should be calling within minutes of receiving the enquiry. The chances are the customer could still be at their computer, their mind fresh with the form they\u2019ve completed and still considering the product you offer. What better chance is there to get them fully onboard?<\/p>\n<p>Take a look at our very own Infographic to help you get your head around the importance of a quick response time. Success is very much a possibility with lead generation, but you have to be strict and manage your enquiries well to get the most from the service. <\/p>\n<p><a href=\"https:\/\/www.anytrades.co.uk\/guides\/wp-content\/uploads\/2013\/08\/RapidResponseInfoG-3.jpg\"><img decoding=\"async\" data-src=\"https:\/\/www.anytrades.co.uk\/guides\/wp-content\/uploads\/2013\/08\/RapidResponseInfoG-3.jpg\" alt=\"RapidResponseInfoG-3\" width=\"650\" height=\"2800\" class=\"aligncenter size-full wp-image-108 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 650px; --smush-placeholder-aspect-ratio: 650\/2800;\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Internet provides a wealth of information and advice to companies dealing with lead generation services. There are tips to be found, including what you &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"The one thing you need to know about lead generation\" class=\"read-more button\" href=\"https:\/\/www.local-quotes.co.uk\/guides\/pros\/the-one-thing-you-need-to-know-about-lead-generation\/#more-8707\" aria-label=\"Read more about The one thing you need to know about lead generation\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":1171,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[1390,1383,1382],"tags":[1386],"class_list":["post-8707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-tips-advice","category-lead-generation","category-pros","tag-lead-generation-2","infinite-scroll-item","masonry-post","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The one thing you need to know about lead generation - Local Quotes Blog<\/title>\n<meta name=\"description\" content=\"How can you be successful in lead generation? 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