{"id":8718,"date":"2013-12-03T12:00:20","date_gmt":"2013-12-03T12:00:20","guid":{"rendered":"https:\/\/www.anytrades.co.uk\/guides\/?p=141"},"modified":"2013-12-03T12:00:20","modified_gmt":"2013-12-03T12:00:20","slug":"understanding-lead-generation-in-the-uk","status":"publish","type":"post","link":"https:\/\/www.local-quotes.co.uk\/guides\/pros\/understanding-lead-generation-in-the-uk\/","title":{"rendered":"Understanding lead generation in the UK"},"content":{"rendered":"

Lead generation isn’t a new technique. In fact, ever since telemarketing has existed, customer acquisition has taken place. This transferred online around 15 years ago and is considered one of the fastest growing forms of advertising. As companies look to expand, more and more are turning to online sources to grow their business.
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What is a lead?<\/h2>\n

A lead, or customer, is information relating to the consumer who has a confirmed interest in the product or service you offer. They have given their permission to be contacted by companies like you, in order to receive quotes for the work they want completed. The information submitted would include a name, contact details and the work required.<\/p>\n

What is lead generation?<\/h2>\n

Customer acquisition is a popular marketing activity, where consumers interested in your product or service are guaranteed. Quotatis has been Europe\u2019s most popular consumer matching service since 1999, matching thousands of customers with reputable companies every month. Companies are able to set their product, their region coverage and how many leads they wish to purchase each week. It avoids the need to pay out thousands of pounds on expensive advertising which isn\u2019t successful. <\/p>\n

Lead generation in the UK<\/h2>\n

The lead generation, or consumer acquisition market in the UK is at an all-time high. This is simply because companies want to spend money on a marketing activity that will deliver results. In fact, a massive \u00a341 million was spent in 2010 on customer acquisition, according to the Internet Advertising Board. And this increased by 20% in 2011 to \u00a350 million. <\/p>\n

At the end of 2011 it was discovered that one third of businesses had an annual budget of \u00a3100,000 plus for lead generation. On top of this, 40% were keen to up their budget and 80% listed lead generation as their top marketing activity. <\/p>\n

Of course, with the trend for lead generation increasing, so has the number of companies offering this service. What\u2019s important is to find the service which will cater to you, so you\u2019re not throwing away money. <\/p>\n

Quotatis offers tradespeople a valuable resource to receive consumer enquires. All enquiries are verified in some way to ensure quality and customers are collected from an extensive range of websites, professional affiliates and partners. <\/p>\n