Choosing a lead generator is something you don’t take lightly. Lead generation is an important tool to help you grow your business and reach more customers.
So what should you look for in a lead generator? What should they be able to provide you with? We outline the key 6 things you should look for.
1. Strong lead flow
Will the lead generator you’re looking at be able to provide you with a good flow of leads every month? If not, it’s not worth partnering with them. You want them to be able to provide you with roughly the same amount of leads every month in order to be profitable.
Of course, leads work on consumer demand, so naturally, the number they generate each month will vary slightly. But if the lead generation company employs many different marketing channels, like Pay-Per-Click (PPC) advertising, SEO and email marketing they should be able to deliver a steady flow of leads.
2. Good volumes
This is related to the consistent lead flow, but the company should also be able to provide you with a good volume of leads. If you want 20 leads per week, they should be able to deliver that.
3. Access to new areas
The whole aim of a lead generator is to provide you with leads to grow your business. If you want to open your business up to new areas of the country or even go national, they should be able to help you achieve that.
4. Qualified leads
Nobody wants to pay for a lead with the wrong telephone number or with an issue that will stop you from quoting. Ensure that the lead generator can explain to you how they qualify their leads.
Qualified leads are more likely to convert into a sale, so these are the leads you want to buy.
5. Customers with strong intent
Let’s face it – you’d rather quote for a customer that is genuinely looking to buy the product you install. Make sure your lead generator delivers you prospects with a high intent to purchase.
6. Flexibility
A good lead provider will be able to adjust volumes depending on your capacity. Want to open up into a new postcode? They should be able to provide you with the leads.
Here at Quotatis, we tick all the boxes. Click here to request a call back from a representative or call us on 02035144086.