There are many lead providers on the Internet and what’s crucial for you is finding one which will give you an enquiry within minutes of the request being filed. In fact, this is the main difference between lead generators: whether an enquiry is sold in real-time or not.
Real-time leads have much better conversion rates, so success is greater. The process is as follows:
- The consumer has clicked on an advertisement, responded to an email or found one of Quotatis’ websites through search terms (SEO)
- After reading more information about the product and being fully educated on the ins and outs, they then complete on online form with contact details and job specifications
- This enquiry is then verified quickly, either visually or on the phone, depending on the source of the enquiry
- The information is then distributed to the company, which can be within just minutes of the initial interest
So what does this mean for your company?
The fresher the enquiry, the better the conversion prospects. When you receive the enquiry it’s best to act quickly. The likelihood is the consumer could still even be at their computer and be impressed with the quick response time. This is an excellent start to converting the enquiry.
Of course, acting quickly also stops the consumer completing a form on a rival website. Research shows that customers don’t like to put all their eggs in one basket and could complete three or four forms in a 10 minute period. The faster you make contact, the less competition you’ll have.
As you can see from our Infographic, research even suggests that the chances of a conversion deteriorate for every minute you delay in making contact. With real-time leads you should maximise contact rates and therefore, conversion rates.
Of course, some lead generators will sell older enquiries and these aren’t always to be rubbished. But the chances are the consumer has lost interest in the product or purchased elsewhere. The enquiry prices should therefore be reflected in this.
See our Infographic for more information on the importance of a swift response time.
