Solar panels offer an energy solution for those not wanting to pay large bills and instead generate their own renewable electricity. Until recently, solar panels were typically purchased by the wealthy because of the high install costs. But with the fall in price, interest has risen.
Solar panels have seen a sharp rise in popularity because of a number of factors, including:
- The cost of solar panels decreasing
- The Government’s feed-in tariff payments
- More installers in the market
- The rising prices of gas and electricity supply
- The chance to add value to the property
- The focus on reducing carbon emissions
The UK was actually the fastest growing market for solar panel installations in 2010 and the trend of rising customers continues.
This is despite the reduction in feed-in tariff rates over the last two years as well. In the end, consumers are starting to realise that solar is one of the cheapest forms of energy available and eliminates the need to pay out on expensive gas and electricity prices from the National Grid.
Whilst solar can still be a costly investment, annual return is still as high as 15%. This means that over 20 years of feed-in tariff payments and 25 years of electricity savings, there’s a massive profit to be made.
Sometimes, being able to find a regular supply of consumers can be a struggle. After all, not everyone can afford the upfront costs. This makes solar panels Quotatis’ most popular product as customers are keen to compare prices and get the best deal available to them.
When it comes to expanding your business and ensuring you reach more customers on a monthly basis, there are four routes to go down.
Buying solar customers – Your options
If you’re looking for more solar customers in the UK to grow your business then there are a few options for you to consider:
- Companies with specific solar knowledge
Some companies will boast specific solar panel knowledge which they provide to customers through a series of websites. Leads will be qualified will a telephone call to ensure the consumers want systems installed.
- General lead acquisition companies
These companies tend to be experts in acquiring customers through general websites. They’ll often operate specialist techniques to bring in new customers including SEO and PPC.
- Marketing agencies
Marketing agencies may already have, or could even develop in depth knowledge of solar panels, but it’s likely their volume of customer enquiries won’t be as high as a lead gen company.
- Affiliate networks
This is effectively a DIY alterative and creating a good affiliate network can give you access to websites with high levels of traffic. However, you’ll be responsible for producing creative which will generate clicks and gather the consumers themselves.
The above solutions are viable ways of getting your hands on qualified solar customers. But remember, when choosing the route to go down make sure you think about what’s best for your company and how you can keep costs down.
Lead generation companies offer a set rate for individual leads, giving you a better way to control your spending and provide guaranteed enquiries for every penny spent.