It’s natural to be cautious, especially when there’s the financial security of your business to worry about. If you’re new to lead generation, how can you pick the cream from the crop to begin with, and be confident this marketing technique will benefit you.
What’s important to remember though, is that when using a lead generation service it’s advised not to spread your money. Doing so is actually deemed as counterproductive, even by money experts such as the Financial Reporter.
Of course, at Quotatis we want you to remain with the service for a long time to come. We’d prefer to work with you over the course of years, growing your business and helping you to achieve an excellent increase in revenue at the same time.
But essentially, it would be pointless to use our service lightly by spreading your budget too thinly. This tactic is very unlikely to work and to save money you’d be best investing someplace else.
If you want to succeed in lead generation and ensure it’s a valuable part of your marketing mix, it’s important to remember it’s a numbers game. Simply put, you purchase X enquiries and Y convert into extra work for your company.
The golden rule with lead generation is: Not every enquiry you purchase will be converted into work.
So why should you consider lead generation all then? Because it works. You don’t need to convert every enquiry to see a fantastic return on investment. The key to success is giving yourself time to get used to the system. At the early stages the only decisions are choosing how many enquiries you require each week and which regions you’d prefer to work in.
Most companies joining the Quotatis service start off purchasing 10 enquiries a week. Success rates vary between one in two and one in six. But converting two of the enquiries will still see you with a fantastic return on investment.
It’s not as straightforward as expecting two in every 10 to convert though. Perhaps you’ll go through a successful spell where you’ll convert three enquiries in a row, and then a further five without any luck.
Just remember, each enquiry is from a genuine customer, interested in the product or service you have to offer. Each enquiry purchased is an opportunity to sell your company and service, something that should be natural.
This is the polar opposite to other forms of marketing such as advertising. Whether it’s in the Yellow Pages or online, advertising means expense. And this expense can’t even be justified by a guarantee of customers. Advertising is a risky business and you’re relying on your advert being seen in the corner of a page.
At Quotatis we’re committed to guaranteeing quality to retain your custom. If the service didn’t work, there wouldn’t be hundreds of companies up and down the UK purchasing thousands of enquiries every month.