Lead generation isn’t a new technique. In fact, ever since telemarketing has existed, customer acquisition has taken place. This transferred online around 15 years ago and is considered one of the fastest growing forms of advertising. As companies look to expand, more and more are turning to online sources to grow their business.
What is a lead?
A lead, or customer, is information relating to the consumer who has a confirmed interest in the product or service you offer. They have given their permission to be contacted by companies like you, in order to receive quotes for the work they want completed. The information submitted would include a name, contact details and the work required.
What is lead generation?
Customer acquisition is a popular marketing activity, where consumers interested in your product or service are guaranteed. Quotatis has been Europe’s most popular consumer matching service since 1999, matching thousands of customers with reputable companies every month. Companies are able to set their product, their region coverage and how many leads they wish to purchase each week. It avoids the need to pay out thousands of pounds on expensive advertising which isn’t successful.
Lead generation in the UK
The lead generation, or consumer acquisition market in the UK is at an all-time high. This is simply because companies want to spend money on a marketing activity that will deliver results. In fact, a massive £41 million was spent in 2010 on customer acquisition, according to the Internet Advertising Board. And this increased by 20% in 2011 to £50 million.
At the end of 2011 it was discovered that one third of businesses had an annual budget of £100,000 plus for lead generation. On top of this, 40% were keen to up their budget and 80% listed lead generation as their top marketing activity.
Of course, with the trend for lead generation increasing, so has the number of companies offering this service. What’s important is to find the service which will cater to you, so you’re not throwing away money.
Quotatis offers tradespeople a valuable resource to receive consumer enquires. All enquiries are verified in some way to ensure quality and customers are collected from an extensive range of websites, professional affiliates and partners.
- Choose your product or service: Quotatis offers over 100 products and services to customers. Select those which match your company and start receiving genuine enquires.
- Select your postcode region: No-one wants to travel too far because of the cost and time associated with this. Quotatis offers an opportunity for companies to set which areas they’d specifically prefer to receive extra work.
- Set how many leads you require: The flexible service lets you choose how many enquiries to receive each week. The beauty is, when you’re struggling to find work you can up your total, whilst if you have too much on you can reduce the quota.
With Quotatis there’ll never be a quiet moment and you can grow and expand your business with verified consumer enquires, eliminating the need to pay out huge advertising costs.