It’s easy to assume that to get more work you need more customers. And a lot of the time that’s true. But repeat work can be a great source of revenue too.
Whenever you’re doing a job, bear in mind how much you could earn if you’re asked back to do more work in the future. Here are 5 easy things to do to increase the chances of you getting repeat work.
1. Turn up when you say you will
Turning up on time is an easy way to create a great first impression. Make sure you do this whenever you have an appointment with your customer and don’t keep changing appointment dates and times.
Most customers will get annoyed pretty quickly if you don’t turn up when you say you will, and this might make them decide not to hire you. But if you honour your appointments they’ll take it as a sign that you’re professional, reliable and are taking the job seriously – this could easily win you the job and repeat work.
2. Dress to impress
Another way to create an excellent impression is to dress well. Don’t worry – this doesn’t mean turning up in a suit and tie. Just make sure you look neat and tidy and aren’t carting mud or dust into your customer’s home.
Consider getting some branded polo shirts for your team (or even just for you if you work on your own). This makes it easy to look smart and professional and is a great way to help your business stick in your customer’s mind.
3. Put it in writing
We recommend putting everything in writing when you agree a job and a price with a customer. It’ll help to make sure you’re on the same page and prevent any quibbling over agreed quotes later on.
But these aren’t the only benefits. Putting things in writing for your customer before they ask will help to reassure them that you’re being upfront and honest about what needs doing and what you’re going to charge. This can help you shine out from your competitors and put you first in line for extra work.
4. Take time to explain
If you’re a skilled professional with years of experience, it can be easy to forget that some homeowners have very limited knowledge when it comes to home improvements. So if you catch them looking confused or switched off when you’re explaining a job, check that they understand the terminology you’re using.
Even if they do understand what you’re talking about, your customer will appreciate you taking the time to make sure you’re being clear, and will be encourage to send repeat work your way when it comes up.
5. Give incentives
It’s sad but true – sometimes doing a great job just isn’t enough to make your business stick in your customer’s mind and get them to send more work your way. So offer some incentives.
This doesn’t have to leave you out of pocket. Just a free aftercare appointment here or a 10% discount on a second job there can secure you the repeat work you need.
So winning repeat work doesn’t have to be expensive or hard work. Following these 5 tips should help you get your great work recognised and earn your customers’ loyalty.